• The ACLU “Legacy Challenge” Web Videos

    The Legacy Challenge was a 2008 and 2009 campaign by the Planned Giving Department of The American Civil Liberties Union. It It was one of the most successful “challenge grant” programs ever. To create two “In Their Own Words” marketing videos for its members, the ACLU turned to Progressive Source Communications. In creating the videos, Progressive Source worked closely with the Director of the ACLU’s Planned Giving Department, who selected the subjects for the videos and joined us in interviewing them. Progressive Source managed the scripting, camera, audio and music work, as well as the video editing and creation of

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  • Web Videos & Site for Bella Abzug Leadership Institute

    Progressive Source creates and produces the website for New York’s Bella Abzug Leadership Institute, which trains and inspires young urban women from diverse backgrounds in leadership skills . Working closely with BALI’s founder and CEO Liz Abzug (Bella Abzug’s daughter) and expert camera and editing freelancers, Progressive Source has created more than a dozen dynamic videos to express and model the organization’s important work

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  • Save Darfur NY Rally Marketing Campaign

    Save Darfur NY Rally Marketing Campaign

    While Vice President helping manage the New York office of Fenton Communications, Progressive Source’s CEO Jonathan Greenberg managed the marketing campaign for the Save Darfur Rallies in Washington D.C. and in New York’s Central Park. On behalf of the American Jewish World Service, a founding Save Darfur Coalition member, Greenberg created and placed a major paid newspaper, radio and Web campaign to turn out tens of thousands of people. Greenberg also created a small “day of” the rally flyer and supervised a team of 15 workers who crossed the park publicizing the event. The New York rally drew more than

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  • Stonyfield Farm Shift ShoutOut! Video Contest

    As part of Stonyfield Farm’s 10 percent “profits for the planet” effort, Progressive Source Communications created and managed the Shift ShoutOut! video contest. The contest, a video soapbox empowering students to offer their solutions to the climate change crisis, was the Web’s most extensive environment-related interactive video contest. The students were asked to appear in videos providing an answer to the question: How would you solve the climate change crisis? Some 400 one-minute videos were collected on 20 campuses across the country, alongside the Campus Consciousness “green tour” of the rock band Guster. Progressive Source marketed the contest through Facebook,

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  • KnowGMO.org

    In the months preceding the November 6, 2012 Election, Progressive Source Communications, created KnowGMO.org as a tool for citizens to be the change they want to see by replacing deceptive corporate TV ads with authentic people-powered media. California’s landmark Proposition 37, would label genetically modified food and forbid the use of the term “natural” on foods containing them. In collaboration with grassroots organizations like California Right to Know, the Institute For Responsible Technology, California Granges, and the Organic Consumers Association, Progressive Source recorded videos at the State Grange conference, the Heirloom Festival, and more than half a dozen farmer‘s markets. Hundreds

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  • BeYourGovernment.org and the OccupyGovernment.org Campaign

    BeYourGovernment.org is a new nonprofit organization being incubated by Progressive Source Communications.  Its mission is to provide a free, post-partisan, socially-networked web platform for candidates and citizens to reclaim American democracy from corporate control. BeYourGovernment.org intends to assist the Occupy movement in re-creating government for the people in 2012 and transforming society.  Its OccupyGovernment.org campaign helps citizens be the change they want to see by providing tools to assist candidates who reject corporate money. BeYourGovernment.org launched its free platform both for candidates and for citizen activists on Martin Luther King Jr. Day, January 16, 2012.  It began with a dozen

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Recent Case Studies

  • About Progressive Source Communications

    About Progressive Source Communications

    Progressive Source provides non-profit organizations and advocacy groups with low-cost digital messaging, web videos, issue-focused websites, and online marketing. Our mission is to empower clients to use the web-based tools and messaging they need to communicate directly to the public. Progressive Source believes that social networking and highly targeted web advertising can help progressive campaigns level the competitive playing field for ideas. In bypassing prohibitively expensive traditional media advertising and outreach, grassroots organizations, with the help of their supporters, can communicate directly with millions of people, without ever buying a single television ad

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  • Solar Cookers Int’l Carbon Offset Campaign, Site & Video

    Solar Cookers Int’l Carbon Offset Campaign, Site & Video

    Beginning in 2009, Progressive Source Communications has been working as the online messaging and marketing specialist for Solar Cookers International, the global leader in assisting communities to use the power of the sun to cook food and provide safe drinking water. Founded in 1987, the not-for-profit Sacramento, California-based Solar Cookers International (“SCI”) has improved the lives of tens of thousands through the development, training and distribution of solar cooking devices in Africa. On behalf of SCI, Progressive Source is advancing a campaign it conceived and created to allow Americans to offset some of their carbon emissions by donating Solar CooKits

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  • National Health Insurance Video and Microsite

    National Health Insurance Video and Microsite

    For more than a decade, Physicians for a National Health Program has fought an uphill battle to raise public awareness about the benefits of a national health insurance program. The release of Michael Moore’s documentary, “Sicko,” coupled with the 2008 presidential race, encouraged the New York Chapter of Physicians for a National Health Program to hire Progressive Source to create an edgy three-minute Web video entitled, “Where Is My National Health Insurance Card?” The footnoted Web video can be found on the microsite that Progressive Source created to house and serve it, at www.whereismyhealthcard.com. A Web-based marketing effort focused on

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  • The Elders/Virgin Unite Human Rights Campaign

    The Elders/Virgin Unite Human Rights Campaign

    In late 2007, the non-profit Virgin Unite engaged Progressive Source to assist “The Elders” – an internationally renowned group of retired leaders. Our task was to help build out the online component of their “Every Human Has Rights” Campaign. The campaign helps to draw attention to the 60th Anniversary of the United Nations Declaration of Human Rights. The Elders’ ranks include Archbishop Desmond Tutu, Nelson Mandela, former President Jimmy Carter, and Mary Robinson, former President of Ireland and former head of the U.N. High Commission for Human Rights. Organizational participants in the year-long campaign, which launched on December 10, 2007

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  • Reincarnating the Esoteric Works of MBM for the Web

    Reincarnating the Esoteric Works of MBM for the Web

    May Benzenberg Mayer (“MBM”) was an esoteric teacher and philosopher who drew from various mystic traditions and her mentor, Carl Jung.  In the 1930s, she opened a school in NewYork and published a series of monographs and newsletters that were influential in her time. Over the years, very little of MBM’s work survived, and not a word of it was available on the Internet.  A Progressive Source client whose life was influenced by her work commissioned Progressive Source to locate the sole surviving copies of her books at the NYPL and to scan and digitize the rare newsletters which he

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  • The Open Washington Square Park Video

    The Open Washington Square Park Video

    Progressive Source created the website and scripted a highly effective Web advocacy video for the Open Washington Square Park Coalition, a grassroots community group dedicated to maintaining the open spirit of Greenwich Village’s historic park. Using documentary footage to expose the New York City Park Department’s misrepresentation of its plans, Progressive Source created and promoted “The Truth About Washington Square Park.” Progressive Source marketed the video with local newspaper ads and a Facebook campaign targeted to NYU students. Soon after the video was launched, New York Metro, New York’s largest free daily newspaper (circulation 300,000) featured the controversy as its

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  • Community & Responsive Government: Blog 12/22/12

    Community & Responsive Government: Blog 12/22/12

    You don’t need to be a revolutionary to be disappointed with our federal government. Even as catastrophes like Hurricane Sandy and the  Newton massacre threaten the ecological and humanistic foundations of our civilization, even as glaciers melt and environmental disaster looms, our federal government moves at a glacial pace. “Change We Can Believe In,” from Washington D.C., is close to becoming an oxymoron. Modern America’s largest institutions, our federal government and the mega- corporations whose profits seem to be its primary concern, are failing, even as the health of our people, and our planet, is being destroyed. Like many, I

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