Progressive Source Communications — Public Interest Digital Marketing

About Progressive Source Communications

Progressive Source provides non-profit organizations and advocacy groups with low-cost digital messaging, web videos, issue-focused websites, and online marketing. Our mission is to empower clients to use the web-based tools and messaging they need to communicate directly to the public. Progressive Source believes that social networking and highly targeted web advertising can help progressive campaigns level the competitive playing field for ideas. In bypassing prohibitively expensive traditional media advertising and outreach, grassroots organizations, with the help of their supporters, can

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BeYourGovernment.org and the OccupyGovernment.org Campaign

BeYourGovernment.org is a new nonprofit organization being incubated by Progressive Source Communications. Its mission is to provide a free, post-partisan, socially-networked web platform for candidates and citizens to reclaim American democracy from corporate control. BeYourGovernment.org intends to assist the Occupy movement in re-creating government for the people in 2012 and transforming society. Its OccupyGovernment.org campaign helps citizens be the change they want to see by providing tools to assist candidates who reject corporate money. BeYourGovernment.org launched its free platform both

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Web Videos & Site for Bella Abzug Leadership Institute

During the second half of 2010, Progressive Source was engaged by the Bella Abzug Leadership Institute to transform its Web 1.0 website into a dynamic, video-driven destination that expresses the organization’s purpose and aspirations. Progressive Source produced and videotaped students and graduates affiliated with BALI in New York City. Working with BALI’s founder and CEO Liz Abzug (Bella Abzug’s daughter), Progressive Source then scripted and edited the tapes into six videos. Using a WordPress foundation, we then developed and built

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The Open Washington Square Park Video

Progressive Source created the website and scripted a highly effective Web advocacy video for the Open Washington Square Park Coalition, a grassroots community group dedicated to maintaining the open spirit of Greenwich Village’s historic park. Using documentary footage to expose the New York City Park Department’s misrepresentation of its plans, Progressive Source created and promoted “The Truth About Washington Square Park.” Progressive Source marketed the video with local newspaper ads and a Facebook campaign targeted to NYU students. Soon after

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National Health Insurance Video and Microsite

For more than a decade, Physicians for a National Health Program has fought an uphill battle to raise public awareness about the benefits of a national health insurance program. The release of Michael Moore’s documentary, “Sicko,” coupled with the 2008 presidential race, encouraged the New York Chapter of Physicians for a National Health Program to hire Progressive Source to create an edgy three-minute Web video entitled, “Where Is My National Health Insurance Card?” The footnoted Web video can be found

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The ACLU “Legacy Challenge” Web Videos

The Legacy Challenge was a 2008 and 2009 campaign by the Planned Giving Department of The American Civil Liberties Union. It It was one of the most successful “challenge grant” programs ever. To create two “In Their Own Words” marketing videos for its members, the ACLU turned to Progressive Source Communications. In creating the videos, Progressive Source worked closely with the Director of the ACLU’s Planned Giving Department, who selected the subjects for the videos and joined us in interviewing

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Recent Case Studies

Reincarnating the Esoteric Works of MBM for the Web

May Benzenberg Mayer (“MBM”) was an esoteric teacher and philosopher who drew from various mystic traditions and her mentor, Carl Jung. In the 1930s, she opened a school in NewYork and published a series of monographs and newsletters that were influential in her time. Over the years, very little of MBM’s work survived, and not a word of it was available on the Internet. A Progressive Source client whose life was influenced by her work commissioned Progressive Source to locate

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Progressive Sebastopol Candidates Video Forum

The Progressive Sebastopol website functioned as a city council candidates’ video forum in which each candidate was videotaped responding to the same six questions pertaining to local issues. Four of the city’s six candidates participated in the video forum, resulting in 24 interviews that made voter comparisons of their positions easy and efficient. The website also features an online voters’ guide on local and statewide candidates and issues. The voters’ guide was downloadable as a two-page Word document. The guide

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Sebastopol Peaceful Air Effort

A grassroots, local political effort, the Sebastopol Peaceful Air Effort emerged in response to a need in the community to lawfully restrict leaf blower usage. For this purpose, Progressive Source scripted messaging, created videos, and developed a scientific, footnoted Power Point presentation which was used by Sebastopol’s Mayor and City Council to find that the toxic particulate matter left for two days in the air by leaf blowers made them a public health hazard, as well as a public nuisance. Progressive

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Save Darfur NY Rally Marketing Campaign

While Vice President helping manage the New York office of Fenton Communications, Progressive Source’s CEO Jonathan Greenberg managed the marketing campaign for the Save Darfur Rallies in Washington D.C. and in New York’s Central Park. On behalf of the American Jewish World Service, a founding Save Darfur Coalition member, Greenberg created and placed a major paid newspaper, radio and Web campaign to turn out tens of thousands of people. Greenberg also created a small “day of” the rally flyer and

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The Elders/Virgin Unite Human Rights Campaign

In late 2007, the non-profit Virgin Unite engaged Progressive Source to assist “The Elders” – an internationally renowned group of retired leaders. Our task was to help build out the online component of their “Every Human Has Rights” Campaign. The campaign helps to draw attention to the 60th Anniversary of the United Nations Declaration of Human Rights. The Elders’ ranks include Archbishop Desmond Tutu, Nelson Mandela, former President Jimmy Carter, and Mary Robinson, former President of Ireland and former head

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Stonyfield Farm Shift ShoutOut! Video Contest

As part of Stonyfield Farm’s 10 percent “profits for the planet” effort, Progressive Source Communications created and managed the Shift ShoutOut! video contest. The contest, a video soapbox empowering students to offer their solutions to the climate change crisis, was the Web’s most extensive environment-related interactive video contest. The students were asked to appear in videos providing an answer to the question: How would you solve the climate change crisis? Some 400 one-minute videos were collected on 20 campuses across

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Solar Cookers Int’l Carbon Offset Campaign, Site & Video

Beginning in 2009, Progressive Source Communications has been working as the online messaging and marketing specialist for Solar Cookers International, the global leader in assisting communities to use the power of the sun to cook food and provide safe drinking water. Founded in 1987, the not-for-profit Sacramento, California-based Solar Cookers International (“SCI”) has improved the lives of tens of thousands through the development, training and distribution of solar cooking devices in Africa. On behalf of SCI, Progressive Source is advancing

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