During the second half of 2010, Progressive Source was engaged by the Bella Abzug Leadership Institute to transform its Web 1.0 website into a dynamic, video-driven destination that expresses the organization’s purpose and aspirations.
Progressive Source produced and videotaped students and graduates affiliated with BALI in New York City. Working with BALI’s founder and CEO Liz Abzug (Bella Abzug’s daughter), Progressive Source then scripted and edited the tapes into six videos. Using a WordPress foundation, we then developed and built a website that presents nine pop-up-in-large-screen videos on the new BALI homepage.
Using our technology and design team, Progressive Source “migrated” BALI’s existing content into a WordPress system. We then trained BALI’s webmaster in updating their content using WordPress.
Members of BALI’s board were delighted. Half a dozen board members e-mailed their compliments, including one feminist professor who wrote, “I’ve just taken a look at the site and it’s FABULOUS! It brings Bella’s words and passion to life — in her own words, in the work of BALI and the lives of the young women. Wow!!!!”