In the months preceding the November 6, 2012 Election, Progressive Source Communications, created KnowGMO.org as a tool for citizens to be the change they want to see by replacing deceptive corporate TV ads with authentic people-powered media.
California’s landmark Proposition 37, would label genetically modified food and forbid the
use of the term “natural” on foods containing them. In collaboration with grassroots organizations like California Right to Know, the Institute For Responsible Technology, California Granges, and the Organic Consumers Association, Progressive Source recorded videos at the State Grange conference, the Heirloom Festival, and more than half a dozen farmer‘s markets. Hundreds of participants were encouraged to use their social networks to share videos, especially with friends and relatives who are apolitical, or do not share their beliefs.