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Message Creation
A short web video (typically two to four minutes) to be integrated into an advocacy or non-profit client’s website. Types of video include: Call-to-Action, Fundraising and Awareness Building. Video can be shared and virally marketed through YouTube, blogs, websites and community pages such as MySpace and Facebook. We will function as an ad buying agency for clients and their videos and campaigns, securing the most buzz and "click-throughs" at the most cost-efficient price possible. A microsite, or special section on an existing website, to provide the public with freely accessible online advocacy “toolkits” of source material and links. Marketing
Targeted, cost-effective web advertising to be placed on progressive websites, pertinent blogs and social networking sites like MySpace and Facebook. Google keyword ad campaigns: Ads that are bought on a click-through basis that appear alongside subject specific Google keyword searches. Viral marketing of your ad to connect supporters, funders and members of the media and government to your website, video or campaign to watch the video. Digital Strategies
Strategic digital consulting: Progressive Source will work with clients to revise their websites and digital marketing strategies to improve messaging to intended audiences, including an organization's members, advocates and potential donors. We have been launching and re-launching major user-friendly websites since 1996. |