Progressive Source Blog
About Progressive Source Communications
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Progressive Source provides non-profit organizations and advocacy groups with low-cost digital messaging, web videos, issue-focused websites, and online marketing. Our mission is to empower clients to use the web-based tools and messaging they need to communicate directly to the public. Progressive Source believes that social networking and highly targeted web advertising can help progressive campaigns level the competitive playing field for ideas. In bypassing prohibitively expensive traditional media advertising and outreach, grassroots organizations, with the help of their supporters, can
BeYourGovernment.org and the OccupyGovernment.org Campaign
written at 3:37 pm, in Case Study by larBeYourGovernment.org is a new nonprofit organization being incubated by Progressive Source Communications. Its mission is to provide a free, post-partisan, socially-networked web platform for candidates and citizens to reclaim American democracy from corporate control. BeYourGovernment.org intends to assist the Occupy movement in re-creating government for the people in 2012 and transforming society. Its OccupyGovernment.org campaign helps citizens be the change they want to see by providing tools to assist candidates who reject corporate money. BeYourGovernment.org launched its free platform both
Web Videos & Site for Bella Abzug Leadership Institute
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During the second half of 2010, Progressive Source was engaged by the Bella Abzug Leadership Institute to transform its Web 1.0 website into a dynamic, video-driven destination that expresses the organization’s purpose and aspirations. Progressive Source produced and videotaped students and graduates affiliated with BALI in New York City. Working with BALI’s founder and CEO Liz Abzug (Bella Abzug’s daughter), Progressive Source then scripted and edited the tapes into six videos. Using a WordPress foundation, we then developed and built
The Open Washington Square Park Video
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Progressive Source created the website and scripted a highly effective Web advocacy video for the Open Washington Square Park Coalition, a grassroots community group dedicated to maintaining the open spirit of Greenwich Village’s historic park. Using documentary footage to expose the New York City Park Department’s misrepresentation of its plans, Progressive Source created and promoted “The Truth About Washington Square Park.” Progressive Source marketed the video with local newspaper ads and a Facebook campaign targeted to NYU students. Soon after
National Health Insurance Video and Microsite
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For more than a decade, Physicians for a National Health Program has fought an uphill battle to raise public awareness about the benefits of a national health insurance program. The release of Michael Moore’s documentary, “Sicko,” coupled with the 2008 presidential race, encouraged the New York Chapter of Physicians for a National Health Program to hire Progressive Source to create an edgy three-minute Web video entitled, “Where Is My National Health Insurance Card?” The footnoted Web video can be found
The ACLU “Legacy Challenge” Web Videos
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The Legacy Challenge was a 2008 and 2009 campaign by the Planned Giving Department of The American Civil Liberties Union. It It was one of the most successful “challenge grant” programs ever. To create two “In Their Own Words” marketing videos for its members, the ACLU turned to Progressive Source Communications. In creating the videos, Progressive Source worked closely with the Director of the ACLU’s Planned Giving Department, who selected the subjects for the videos and joined us in interviewing