Progressive Source Blog
The ACLU “Legacy Challenge” Web Videos
written at 10:12 pm, in Case Study by Jonathan Greenberg- Comments Off
The Legacy Challenge was a 2008 and 2009 campaign by the Planned Giving Department of The American Civil Liberties Union. It It was one of the most successful “challenge grant” programs ever. To create two “In Their Own Words” marketing videos for its members, the ACLU turned to Progressive Source Communications. In creating the videos, Progressive Source worked closely with the Director of the ACLU’s Planned Giving Department, who selected the subjects for the videos and joined us in interviewing them. Progressive Source managed the scripting, camera, audio and music work, as well as the video editing and creation of
Web Videos & Site for Bella Abzug Leadership Institute
written at 12:09 am, in Case Study by Jonathan Greenberg- Comments Off
Progressive Source creates and produces the website for New York’s Bella Abzug Leadership Institute, which trains and inspires young urban women from diverse backgrounds in leadership skills . Working closely with BALI’s founder and CEO Liz Abzug (Bella Abzug’s daughter) and expert camera and editing freelancers, Progressive Source has created more than a dozen dynamic videos to express and model the organization’s important work
Save Darfur NY Rally Marketing Campaign
written at 11:35 pm, in Case Study by Jonathan Greenberg- Comments Off
While Vice President helping manage the New York office of Fenton Communications, Progressive Source’s CEO Jonathan Greenberg managed the marketing campaign for the Save Darfur Rallies in Washington D.C. and in New York’s Central Park. On behalf of the American Jewish World Service, a founding Save Darfur Coalition member, Greenberg created and placed a major paid newspaper, radio and Web campaign to turn out tens of thousands of people. Greenberg also created a small “day of” the rally flyer and supervised a team of 15 workers who crossed the park publicizing the event. The New York rally drew more than
Stonyfield Farm Shift ShoutOut! Video Contest
written at 11:09 pm, in Case Study by Jonathan Greenberg- Comments Off
As part of Stonyfield Farm’s 10 percent “profits for the planet” effort, Progressive Source Communications created and managed the Shift ShoutOut! video contest. The contest, a video soapbox empowering students to offer their solutions to the climate change crisis, was the Web’s most extensive environment-related interactive video contest. The students were asked to appear in videos providing an answer to the question: How would you solve the climate change crisis? Some 400 one-minute videos were collected on 20 campuses across the country, alongside the Campus Consciousness “green tour” of the rock band Guster. Progressive Source marketed the contest through Facebook,
KnowGMO.org
written at 3:06 pm, in Case Study by Jonathan GreenbergIn the months preceding the November 6, 2012 Election, Progressive Source Communications, created KnowGMO.org as a tool for citizens to be the change they want to see by replacing deceptive corporate TV ads with authentic people-powered media. California’s landmark Proposition 37, would label genetically modified food and forbid the use of the term “natural” on foods containing them. In collaboration with grassroots organizations like California Right to Know, the Institute For Responsible Technology, California Granges, and the Organic Consumers Association, Progressive Source recorded videos at the State Grange conference, the Heirloom Festival, and more than half a dozen farmer‘s markets. Hundreds
BeYourGovernment.org and the OccupyGovernment.org Campaign
written at 3:37 pm, in Case Study by Jonathan GreenbergBeYourGovernment.org is a new nonprofit organization being incubated by Progressive Source Communications. Its mission is to provide a free, post-partisan, socially-networked web platform for candidates and citizens to reclaim American democracy from corporate control. BeYourGovernment.org intends to assist the Occupy movement in re-creating government for the people in 2012 and transforming society. Its OccupyGovernment.org campaign helps citizens be the change they want to see by providing tools to assist candidates who reject corporate money. BeYourGovernment.org launched its free platform both for candidates and for citizen activists on Martin Luther King Jr. Day, January 16, 2012. It began with a dozen