Best Awareness Raising Web Video

This award will go to the short Web video that most effectively and articulately exposes an injustice or explains a cause to a viewer.

Best Call-to-Action Web Video

An effective Web advocacy video spurs viewers to take a stand, hit the streets, email everyone they know, and write their public officials. In just a few minutes, it needs to inform and inspire viewers to act.

Best Homepage

The homepage is an organization's front door, and most visitors decide whether or not to enter in seconds. The most effective homepage conveys a feel, a clear message, and an easily-navigated menu of its contents.

Best Organization of Resources

At their best, the Websites of advocacy and non-profit organizations can serve as universally accessible libraries of background information. This award will go the site that affords the most intuitive navigation to the richest treasure trove of supporting data.

Best Microsite for an Advocacy Campaign

When it comes to focusing all attention on a single progressive outcome, a dedicated microsite is hard to beat. This award is for the microsite that most persuasively conveys a progressive campaign.

Best Keyword Ad Campaign

The world's most sophisticated computer program is probably Google's advertising bidding and placement system. This award is for the best use of the few short lines that appear alongside Google keyword searches to attract visitors to a progressive organization's cause.

Most Innovative Advocacy Tool

Creative and innovative use of Web technology can produce amazing tools for advocacy efforts. This award will go to the organization or group that did something new, and went where no Webbie had gone before.