Message Creation
The foundation of any successful online marketing effort is compelling web-based content that can be redistributed easily by people willing to share ideas (“going viral”). In the Web 2.0 world of content, short yet well-produced videos are essential.
Short Web Videos
Progressive Source creates, scripts, shoots, and edits short (two- to three-minute) videos to be integrated into an advocacy or nonprofit client’s website. Types of videos include call-to-action, fundraising, and awareness-building. Videos can be shared and virally marketed through YouTube, blogs, websites and social communities such as MySpace and Facebook.
Web Design and Microsites
We revise websites to showcase new videos and campaigns. Microsites are special sections on an existing website that provide the public with freely accessible online advocacy “toolkits” of source material and links. Templates are often created for clients to easily update and add new campaigns in the future.
Marketing
Once an attention-grabbing, informative message is created, our company sees to it that thousands of people watch and share it while becoming aware of an organization’s important work. There are millions of online activists on the Web who are interested in the campaigns that Progressive Source promotes; they are empowered to become donors, distributors of ideas, petition signers, motivated voters, and vocal protesters for peace and justice.
Web Advertising
Progressive Source creates highly-targeted web campaigns, with ads on Facebook and Google searches. The campaigns are carefully managed for relevancy, and results are monitored daily to make adjustments and ensure the best click-through rates.
Hyperlink Marketing
Progressive Source creates, implements, and supervises hyperlink marketing campaigns. This entails posting on progressive websites, pertinent blogs, and social networking sites. Facbeook groups can be created for campaigns, where links are managed through the social networks of supporters, as well as through our company’s own.
Data Marketing
(press releases, search engine optimization, Facebook groups, and Wikipedia)
Data marketing involves creating and posting online press releases and optimizing search engine functionality, so that campaigns become more prominent in search results for topics with which an organization is involved. Progressive Source can also create and/or modify Wikipedia and Facebook pages with references or footnotes. The more data is available and the more linking exists to pages, the better an organization’s online presence.
